Privacy Policy

This Privacy Policy explains how LURELYN collects, uses and shares personal information when you visit lurelyn.com, place an order or contact us.

Information we collect

We may collect contact, billing, delivery, order, payment-status, device, browser, cookie and customer-service information. Payment card details are handled by secure payment providers and are not stored by LURELYN in full.

How we use information

We use personal information to process and deliver orders, communicate with you, prevent fraud, provide customer service, meet legal and accounting duties, improve the store and, where permitted, send marketing communications.

Lawful bases

Depending on the purpose, we rely on performance of a contract, compliance with legal obligations, consent and our legitimate interests in operating and protecting the store.

Who receives information

We share only the information reasonably needed with Shopify, payment providers, delivery carriers, independent suppliers and fulfilment partners, analytics or security providers, professional advisers and public authorities where required by law. Some providers may process information outside the United Kingdom using legally recognised safeguards.

Retention

We retain information only for as long as reasonably necessary for the purposes described above, including legal, tax, accounting, fraud-prevention and dispute requirements.

Your rights

Depending on the circumstances, you may have rights to access, correct, erase or restrict your information, object to processing, request data portability, withdraw consent and complain to the UK Information Commissioner's Office.

Cookies

The store uses necessary cookies and may use optional analytics or marketing cookies subject to the choices presented in the cookie banner.

Contact

For privacy questions or to exercise a right, email contact@lurelyn.com. This notice should be reviewed before launch and updated if service providers or business details change.